MetaCX Assets

Healthcare is under extraordinary pressure to transform in the face of unsustainable costs, operational inefficiencies, and inequity in access to care and health due to social determinants.

MetaCX provides a shared space where technology suppliers and their buyers can define and measure outcomes together throughout every stage of the customer lifecycle, aligning sales, success, account management, and delivery teams around real business impact that customers can see.

MetaCX provides a shared space where manufacturers and their partners can come together to collaborate around desired business outcomes–both as a way to provide visible proof of commitment to collective business goals and as a way to measure value delivery over time.

MetaCX is a revolutionary collaborative data-sharing platform designed to bring trust and transparency to complex B2B relationships in healthcare. The platform helps healthcare providers co-create value with their partners and, ultimately, operationalize and scale value-based agreements.

CXLayer allows MetaCX success plans to be embedded directly into any SaaS application or digital experience to make value realization insights and proof of performance data a visible and differentiating part of the product experience.

Over the past decade, the business world has been enthralled with experiences. We’ve created new executive positions focused on the customer experience, implemented new experience measures, and reorganized our companies to become experience-centered organizations.

Since we launched MetaCX, we’ve met with hundreds of B2B revenue leaders who, almost to a person, have the exact same reaction to what we’re doing. This reaction has two parts. First, there’s a ton of enthusiasm and then there’s fear.

In the summer of 2020, MetaCX and Revenue Collective surveyed 400 customer and revenue leaders within North American B2B SaaS companies to ask them about their sales methodologies.

Every year, as the summer months fade into the season of pumpkin spice and fleece, most every company enters a planning phase for the next fiscal year. It feels particularly consequential this year as as a global pandemic shakes the economy and forces every company to think a bit differently about their next-year plans.