CXLayer allows MetaCX success plans to be embedded directly into any SaaS application or digital experience to make value realization insights and proof of performance data a visible and differentiating part of the product experience.
Over the past decade, the business world has been enthralled with experiences. We’ve created new executive positions focused on the customer experience, implemented new experience measures, and reorganized our companies to become experience-centered organizations.
Since we launched MetaCX, we’ve met with hundreds of B2B revenue leaders who, almost to a person, have the exact same reaction to what we’re doing. This reaction has two parts. First, there’s a ton of enthusiasm and then there’s fear.
In the summer of 2020, MetaCX and Revenue Collective surveyed 400 customer and revenue leaders within North American B2B SaaS companies to ask them about their sales methodologies.
Every year, as the summer months fade into the season of pumpkin spice and fleece, most every company enters a planning phase for the next fiscal year. It feels particularly consequential this year as as a global pandemic shakes the economy and forces every company to think a bit differently about their next-year plans.
In B2B, the secret to success is building a valuable product and then waiting for buyers to come running. Right? Unfortunately, that’s not how the world works. B2B buyers have more options than ever before. The only way to stand out is by proving how your products fulfill the needs of your target audience.
Most enterprise revenue organizations have made considerable investments in value selling methodologies to help lift win rates, deal sizes, and quota attainment across their teams.
Customer success teams are often set up for failure. The CS team will handle it, many revenue leaders think. But far too often, the value promised during the sales cycle isn’t communicated downstream.
Even the best B2B vendors struggle to gain new customers and retain existing ones. Not because their products aren’t valuable, but because their impact is difficult to measure and communicate back to customers.
