MetaCX for Technology
Learn how MetaCX is helping technology providers and their buyers align on expected outcomes and measure value delivery over time.
Companies make a technology purchase because they believe the right platform or application will enable their organization to achieve specific outcomes. This expectation of value is consistent across all buyers, yet many technology providers fail to put value at the center of the customer experience.
Part of the problem is that the tools used to facilitate customer relationships keep providers busy with a multitude of tasks and workflows, but do little to actually enable value creation and delivery. A solution is needed that ties together sales and customer success as one “steel thread” experience that connects:
- Value Selling—where marketing and sales teams position outcomes that can be achieved for the customer.
- Value Delivery—where implementation and onboarding teams deliver on these promises.
- Value Realization—where CSMs and account managers measure and prove that outcomes were achieved.
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