The Business Value Network
MetaCX has built a first-of-a-kind network that companies join to manage the expected value from their business relationships with customers, vendors, and other stakeholders.
The Imperative to Innovate
Businesses are constantly looking to create new value. Innovation requires working collaboratively with many other businesses, and aligning these relationships on the outcomes each company is contributing to create value. The challenge is that current enterprise software is focused on the internal workflows of a single company. At best this does not help a company create value in its ecosystem, and at worst these disconnected, siloed systems get in the way of creating the alignment needed across many stakeholders to create value.
Changing the Starting Conditions
An entirely new approach is needed. Where the last twenty years have seen steady progress on internally-focused, transactional automation across every business function, the next twenty years require externally-focused automation of the value chain. Instead of individual companies using their own instance of a B2B SaaS solution, a shared environment is needed—a network built for business.
The Business World’s Path Into the Metaverse
The Business Value Network is built on the foundation of a new computing paradigm broadly labeled as the metaverse. For the business world, the metaverse promises a future where collaboration is possible with any collection of companies through persistent digital spaces that are enabled by a single digital identity.
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