CXLayer allows MetaCX success plans to be embedded directly into any SaaS application or digital experience to make value realization insights and proof of performance data a visible and differentiating part of the product experience.
Over the past decade, the business world has been enthralled with experiences. We’ve created new executive positions focused on the customer experience, implemented new experience measures, and reorganized our companies to become experience-centered organizations.
In the summer of 2020, MetaCX and Revenue Collective surveyed 400 customer and revenue leaders within North American B2B SaaS companies to ask them about their sales methodologies.
Every year, as the summer months fade into the season of pumpkin spice and fleece, most every company enters a planning phase for the next fiscal year. It feels particularly consequential this year as as a global pandemic shakes the economy and forces every company to think a bit differently about their next-year plans.
Business outcomes are the key deliverables by which your customers define value and measure success. The problem is that, while these outcomes may be discussed at various points in the customer relationship, it can be easy to lose focus on what really matters to each customer without a system in place that documents and measures achievement of specific goals and objectives.
