MetaCX Blog

Aaron Thompson, CRO of SuccessCoaching, on outcome-based selling, what B2B can learn from direct-to-consumer offerings, and the realities of managing an infinite product lifespan with today’s buyers.

The marketing discipline requires a diverse set of strategies and tactics, all of which are supported by an ever-evolving tech stack. With so many moving parts, it can feel almost impossible for marketing leaders to gain a comprehensive view of marketing performance. Luckily, MetaCX can help.

Curious as to why MetaCX built a platform as unique as the Business Value Network? This infographic provides all the answers, detailing the challenges of the evolving business world and how MetaCX is paving a path into the future.

Bill King of RiseNow, a foremost expert in sourcing and supplier value management, joined the podcast to discuss how to identify and invest in strategic supplier relationships to produce case study-worthy results.

In the coming years, the demand for accountability and sophistication in DEI strategies will only continue to grow. MetaCX can be your partner in developing frameworks for data-driven, outcomes-based results that drive value for your company and your stakeholders.

In order for your message to resonate with its intended audience, it’s important to periodically take a step back and put yourself in the shoes of someone who has no clue what your technology does. In order to do that, MetaCX had a hypothetical conversation with a fifth grader.

Leslie Pagel, Chief Customer Officer at Authenticx on listening to understand, advocating for customers within a company, and embracing interaction data in the next wave of customer experience innovation.

Much of the world associates the metaverse with avatars and immersive VR experiences, which is key for consumers and some business applications, but this new computing paradigm offers a more foundational and transformative opportunity for the business world.

Last week, MetaCX gathered with a variety of businesses, government organizations, and NGOs that aspire to drive progress in the state of Indiana. The purpose of the event? To discuss new opportunities that have emerged from the metaverse.