MetaCX Blog

Brent Dykes, Author of Effective Data Storytelling, on using data storytelling to develop a high-performing data culture within an organization to drive progress and change.

Everyone can agree that strategic initiatives are difficult to manage. This infographic outlines the differences between managing strategic initiatives without and with MetaCX.

In order to use data more effectively, a different approach is needed—software that enables data storytelling. Data storytelling is the effective communication of data insights. It’s the act of putting data into context in order to inspire action and influence strategic decisions.

MetaCX is thrilled to announce the launch of a major product enhancement to its action plans feature. With more advanced use cases, including multi-stakeholder collaboration, MetaCX saw a strong need to advance the functionality.

Greg Daines, Founder and CEO of Total Customer Strategy, on why customers renew with suppliers, challenging conventional customer management strategies, and the role Sales plays in driving retention and growth.

There are specific expectations for every vendor your company enters into contract with, but without a value-based framework in place, it can be difficult to maintain alignment on your desired outcomes. In order to protect your bottom line, you need to ensure vendors are prioritizing value delivery.

Aaron Thompson, CRO of SuccessCoaching, on outcome-based selling, what B2B can learn from direct-to-consumer offerings, and the realities of managing an infinite product lifespan with today’s buyers.

The marketing discipline requires a diverse set of strategies and tactics, all of which are supported by an ever-evolving tech stack. With so many moving parts, it can feel almost impossible for marketing leaders to gain a comprehensive view of marketing performance. Luckily, MetaCX can help.

Curious as to why MetaCX built a platform as unique as the Business Value Network? This infographic provides all the answers, detailing the challenges of the evolving business world and how MetaCX is paving a path into the future.