MetaCX Blog


Competing on the Basis of Customer Experience

While the importance of customer experience is lost on no one in business today, many companies undervalue its impact on the selling process. The fact of the matter is that the experience you offer is one of the most powerful levers you can pull to get a deal across the finish line.

RevRev Ep. 2 – Jennifer Dearman

RevRev Ep. 2 – Jennifer Dearman

Jennifer Dearman, former Chief Customer Officer at Pendo, visited with me to discuss the importance of creating a world-class customer experience and the three things that are necessary to building a strong customer success organization. Listen to the full episode below.

A Former Gartner Analyst Reflects on the Power of Asking Questions

A Former Gartner Analyst Reflects on the Power of Asking Questions

For as long as I can remember I’ve had a deep curiosity about what others think and what makes them tick. I tear through memoirs and biographies almost compulsively, and I generally lean toward documentaries as my preferred on-demand viewing staple.

The Official Launch of Revenue Revolutionaries

The Official Launch of Revenue Revolutionaries, a MetaCX Podcast

Today is an exciting day as we launch our new podcast, Revenue Revolutionaries, hosted by me—Dave Duke, MetaCX co-founder and chief community officer. The Revenue Revolutionaries podcast is a quest to learn from today’s best revenue and customer leaders.

RevRev Ep. 1 – Kevin Siminski

RevRev Ep. 1 – Kevin Siminski

In this episode of Revenue Revolutionaries, hear Kevin Siminski, CCO at Salesforce Marketing Cloud, share his perspective on the power of a beginner’s mindset, building proactive customer programs, and the leverage he’s gained by embracing teaching.

It’s All in How You Use It

It’s All in How You Use It: Why Product Adoption is the Price of Entry for Outcome Achievement

You can’t win if you don’t play. That was the clever advertising slogan designed to lure consumers to purchase a lottery ticket back in the day. Of course, statistically speaking, the conceit was a bit hollow when you considered the economics of this particular game.

Sharing Benchmarks Early

Sharing Benchmarks Early Creates a “Brain-Friendly” Customer Experience

Most agree it’s important to manage customer expectations. We’ve all had high hopes at one time or another only to have them dashed when things didn’t measure up. So it’s intuitively obvious that we should be careful when it comes to managing our customers’ expectations.

5 Key Takeaways from The Customer Room

5 Key Takeaways from The Customer Room

MetaCX’s first-ever virtual event, The Customer Room, premiered last week and we’re still on a high from the experience. It was a thrill to host such a diverse mix of industry analysts, thought leaders, venture capitalists, and start-up experts who were eager to discuss the future of B2B.

Introducing MetaCX Lifecycles

Introducing MetaCX Lifecycles: Crafting an End-to-End B2B Customer Experience

Today is an exciting day at MetaCX. Capabilities that we’ve been discussing, designing, and building for months are finally generally available—including the much anticipated feature, MetaCX Lifecycles.