MetaCX Blog

Focus on Outcomes

Want to Improve Your Selling Performance? Focus on Outcomes

In B2B buying and selling, the promised outcome is what matters most. And the selling organizations that do a better job at understanding and associating with a prospect’s target outcomes are in a much stronger position to get a deal done.

Q&A with Brett Crossley

Q&A with Brett Crossley, MetaCX’s New VP of Services & Success

Yesterday, MetaCX announced the appointment of Brett Crossley as vice president of services and success. Brett joins MetaCX from Richardson Sales Performance (formerly known as Sales Performance International), a global leader in sales training and consulting.

How to Craft an Outcome

How to Craft an Outcome

Whether or not it’s explicitly stated, customers buy because they have an outcome in mind. In almost every case, that outcome is some specific variant of one or more of the holy trinity: Grow Revenue, Reduce Costs, and Mitigate Risk.

Interview with Jay Nathan

Interview with Jay Nathan

This week in The Customer Room, Jay Nathan, Founder & Managing Partner of Customer Imperative, provided his thoughts on the importance of the internal handoff, and the challenges that come with it.

CBRs > QBRs

CBRs > QBRs: Introducing the Continuous Business Review

How many of us have been on the giving or receiving end of a completely unproductive quarterly business review? On the surface, it’s a seemingly worthwhile venture, but the reality is that the approach is antiquated and unproductive.

Using Outcomes to Build a Remote-First Company

Using Outcomes to Build a Remote-First Company

When we founded MetaCX in 2018, there was no question that we’d build a remote team and culture from day one. The greatest contributing factor to our success is our almost religious belief in successful relationships being founded on agreed-upon outcomes.

The Customer Room

The Customer Room Virtual Event

MetaCX is thrilled to announce our first-ever virtual event! This September, we will be hosting The Customer Room—a digital gathering of suppliers, buyers, and thought leaders in the B2B space for five days of discussion, connection, and collaboration.

3 Things To Remember When Interacting With Customers

3 Things To Remember When Interacting With Customers

One of the things I preach as a customer success leader is to be mindful of every customer interaction. Anyone on your team who has an interaction with a customer should be on their best behavior and dedicated to ensuring the customer is treated with respect and is the recipient of a great experience.

Oscar’s Outcomes

Oscar’s Outcomes

There once was a man named Oscar. Oscar owned a hardware store where he sold an assortment of tools, including drills. Sadly, Oscar had a hard time moving his inventory, especially his drills.