MetaCX Blog

Activating the Third Funnel

Activating the Third Funnel: How Customer Success Can Help Unlock Revenue Growth

The third funnel is the least understood and the least mature in most organizations: the customer funnel. This is the source of expansion revenue from existing accounts, based on the aspiration of generating CSQLs–customer success qualified leads, or CQLs.

The First Step in Transforming the B2B Customer Lifecycle

The First Step in Transforming the B2B Customer Lifecycle

True transformation takes time and requires a stepwise process. Luckily, if you decide to take the plunge, you’ll find that you realize value with each step you take toward becoming an outcomes-based organization. You don’t have to wait to complete all five steps to start seeing results.

Customer Goals & Scoring

Customer Goals & Scoring

When calculating customer health scores, suppliers often miss the mark because they focus on arbitrary indicators instead of the goals and objectives of their customers. In order to track the health of a relationship, suppliers and buyers have to come together around a shared definition of success.

The Evolution of the MetaCX Brand

The Evolution of the MetaCX Brand

MetaCX is pioneering a new outcomes-based approach for managing the entire customer lifecycle, and that is no simple feat. Configuring a brand that levels up with that kind of mission isn’t a simple endeavor either. Learn more about the MetaCX process.

Introducing Outcomes-Based Selling and Success

Introducing Outcomes-Based Selling and Success

Revenue organizations have traditionally focused on how they target and sell, not on how they serve the end goal of a buyer. One of the ways to differentiate and build lasting customer relationships is through outcomes-based selling and success.

Be Invested

Be Invested

What are you doing to improve the world we live in? This week in The Customer Room, Dave Duke shares his thoughts on how we can all invest in a better tomorrow.

The Performance Imperative in SaaS

The Performance Imperative in SaaS

There was a time when suppliers could get away with claims of transformational business impact that were accepted by buyers largely at face value. But, as budgets come under closer scrutiny, SaaS companies will be held to a much higher standard.

Interview with Ross Fulton

Interview with Ross Fulton

This week in The Customer Room, Ross Fulton of Valuize joined Dave to discuss the power of value engineering. Check out the full interview to learn how Ross thinks about outcome-based selling and success.

See What the Industry is Saying About MetaCX

See What the Industry is Saying About MetaCX

MetaCX is helping our team operationalize a core set of business-critical metrics and behavior analytics that will help us drive strategy with our customers in a new way. I have enjoyed getting to know the MetaCX team over the past year while they have been building the MetaCX platform. I am excited to see their vision come to life as they strive to help companies focus more on what matters most to customers.