MetaCX Blog

The Evolution of the MetaCX Brand

The Evolution of the MetaCX Brand

MetaCX is pioneering a new outcomes-based approach for managing the entire customer lifecycle, and that is no simple feat. Configuring a brand that levels up with that kind of mission isn’t a simple endeavor either. Learn more about the MetaCX process.

Introducing Outcomes-Based Selling and Success

Introducing Outcomes-Based Selling and Success

Revenue organizations have traditionally focused on how they target and sell, not on how they serve the end goal of a buyer. One of the ways to differentiate and build lasting customer relationships is through outcomes-based selling and success.

Be Invested

Be Invested

What are you doing to improve the world we live in? This week in The Customer Room, Dave Duke shares his thoughts on how we can all invest in a better tomorrow.

The Performance Imperative in SaaS

The Performance Imperative in SaaS

There was a time when suppliers could get away with claims of transformational business impact that were accepted by buyers largely at face value. But, as budgets come under closer scrutiny, SaaS companies will be held to a much higher standard.

Interview with Ross Fulton

Interview with Ross Fulton

This week in The Customer Room, Ross Fulton of Valuize joined Dave to discuss the power of value engineering. Check out the full interview to learn how Ross thinks about outcome-based selling and success.

See What the Industry is Saying About MetaCX

See What the Industry is Saying About MetaCX

MetaCX is helping our team operationalize a core set of business-critical metrics and behavior analytics that will help us drive strategy with our customers in a new way. I have enjoyed getting to know the MetaCX team over the past year while they have been building the MetaCX platform. I am excited to see their vision come to life as they strive to help companies focus more on what matters most to customers.

Five Steps for Transforming the B2B Customer Lifecycle

Five Steps for Transforming the B2B Customer Lifecycle

Every business initiative of any significance and consequence needs a plan–and often a stepwise path to get from “as-is” to “to-be.” Here are the five steps for transforming your customer lifecycle to an outcomes-based approach.

Contract Signed

Customer Success Should Begin Long Before the Contract Is Signed

Customer success should be integrated into the entire revenue cycle, beginning with the value propositions crafted by the product marketing team, to the deal crafted by the seller, to the implementation process and onboarding experience, to the quarterly business review (QBR) and renewal itself.

What Sea Turtles Can Teach Us About Selling and Customer Success

What Sea Turtles Can Teach Us About Selling and Customer Success

If you’ve had the good fortune to see sea turtles in action, you’ll know that they scurry from their pillowy nests to the water’s edge in a spirited dash to freedom that would make the crustiest curmudgeon downright effervescent with goodwill toward mankind.