MetaCX Blog

Five Steps for Transforming the B2B Customer Lifecycle

Five Steps for Transforming the B2B Customer Lifecycle

Every business initiative of any significance and consequence needs a plan–and often a stepwise path to get from “as-is” to “to-be.” Here are the five steps for transforming your customer lifecycle to an outcomes-based approach.

Contract Signed

Customer Success Should Begin Long Before the Contract Is Signed

Customer success should be integrated into the entire revenue cycle, beginning with the value propositions crafted by the product marketing team, to the deal crafted by the seller, to the implementation process and onboarding experience, to the quarterly business review (QBR) and renewal itself.

What Sea Turtles Can Teach Us About Selling and Customer Success

What Sea Turtles Can Teach Us About Selling and Customer Success

If you’ve had the good fortune to see sea turtles in action, you’ll know that they scurry from their pillowy nests to the water’s edge in a spirited dash to freedom that would make the crustiest curmudgeon downright effervescent with goodwill toward mankind.

The Product Marketing Problem You Didn’t Know You Had

The Product Marketing Problem You Didn’t Know You Had

Sales professionals tend to get a bad rep in the B2B world. After all, when things go wrong, it’s easy to blame the guy or gal who sold the deal in the first place. Who amongst us hasn’t heard the complaint that salespeople make promises they can’t keep and sell features that don’t exist?

Customer Retention and the Risk of Magical Thinking

Customer Retention and the Risk of Magical Thinking

I’ve always been struck by the concept of magical thinking, which is the curious belief that one’s ideas, thoughts, or wishes can somehow bend reality. The concept holds that, if you believe it deeply enough, your vision will manifest in the physical world.

Your Customers Never Forget

Your Customers Never Forget

In order to deliver on the promises we make to customers in the sales cycle, we need to transform the way desired outcomes are defined, handed off internally, and tracked.

5 Lessons in Value-Based Selling

5 Lessons in Value-Based Selling

The concept of value-based selling is nothing new. In fact, in recent years, it has become a hot topic discussed in dozens of blogs, webinars, and conference sessions. So what, you may ask, can MetaCX possibly add to the conversation?

The Customer Room

Reviewing the MetaCX Journey

This week, I’m taking you on a journey–the MetaCX journey. Learn what our team has been up to for the last few years and why we’re passionate about transforming the way suppliers and buyers collaborate and win together.

Breaking Convention: Pushing the limits of UX

Breaking Convention: Pushing the limits of UX

Back in 2017, when I was still a design consultant, I was handed a project with the codename, “Scott’s CRM.” I was intrigued by the prospect of working with Scott McCorkle once again, having worked with him on another unique and ambitious past project.