TCR – Interview with Ross Fulton
<p>This week in the Customer Room, Ross G. D. Fulton of Valuize joined us to discuss the power of value engineering. Check out th ...
The MetaCX Blog
Industry highlights, thought leadership, company news, and practical advice.
The MetaCX Journey
<p>MetaCX’s journey is far from ordinary. Our founding team is made up of industry veterans who have managed SaaS at the highest ...
See What the Industry is Saying About MetaCX
<p>MetaCX is helping our team operationalize a core set of business-critical metrics and behavior analytics that will help us dri ...
Five Steps for Transforming the B2B Customer Lifecycle
<p>Every business initiative of any significance and consequence needs a plan–and often a stepwise path to get from “as-is” to “t ...
What Sea Turtles Can Teach Us About Selling and Customer Success
<p>If you’ve had the good fortune to see baby sea turtles in action, you’ll know that they scurry from their pillowy nests ...
The Product Marketing Problem You Didn’t Know You Had
<p>In product marketing, it’s easy to create a narrative that sounds great in theory, but differs significantly from what your pr ...
Customer Retention and the Risk of Magical Thinking
<p>The concept of magical thinking holds that, if you believe it deeply enough, your vision will manifest in the physical world. ...
TCR | Your Customers Never Forget
<p>In order to deliver on the promises we make to customers in the sales cycle, we need to transform the way desired outcomes are ...
5 Lessons in Value-Based Selling
<p>The concept of value-based selling is nothing new. In fact, in recent years, it has become a hot topic discussed in dozens of ...
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