MetaCX Blog

Q&A with Jill Chiara, MetaCX’s New Chief Revenue Officer

Earlier this week, MetaCX announced its appointment of Jill Chiara to the newly created role of chief revenue officer. In this role, Jill will lead the sales, customer success, and professional service teams. Jill brings 20 years of experience at the SVP and VP level with leading companies like Drift, Crimson Hexagon, and Forrester.

Why Transformation is Such a Dirty Word (and how to make it far less scary)

MetaCX is different–and unapologetically so. We bear this extra burden because the way B2B revenue organizations have attempted to take on the challenge of managing renewable revenue is, quite frankly, wrong.

RevRev Ep. 3 – Ziv Peled

Ziv Peled, Chief Customer Officer at AppsFlyer, shares his thoughts on driving conversations internally with an engineering team to create a customer-centric culture and how to think about value delivery across an expansive product suite.

Competing on the Basis of Customer Experience

While the importance of customer experience is lost on no one in business today, many companies undervalue its impact on the selling process. The fact of the matter is that the experience you offer is one of the most powerful levers you can pull to get a deal across the finish line.

A Former Gartner Analyst Reflects on the Power of Asking Questions

For as long as I can remember I’ve had a deep curiosity about what others think and what makes them tick. I tear through memoirs and biographies almost compulsively, and I generally lean toward documentaries as my preferred on-demand viewing staple.

RevRev Ep. 2 – Jennifer Dearman

Jennifer Dearman, former Chief Customer Officer at Pendo, visited with me to discuss the importance of creating a world-class customer experience and the three things that are necessary to building a strong customer success organization. Listen to the full episode below.

RevRev Ep. 1 – Kevin Siminski

In this episode of Revenue Revolutionaries, hear Kevin Siminski, CCO at Salesforce Marketing Cloud, share his perspective on the power of a beginner’s mindset, building proactive customer programs, and the leverage he’s gained by embracing teaching.

The Official Launch of Revenue Revolutionaries, a MetaCX Podcast

Today is an exciting day as we launch our new podcast, Revenue Revolutionaries, hosted by me—Dave Duke, MetaCX co-founder and chief community officer. The Revenue Revolutionaries podcast is a quest to learn from today’s best revenue and customer leaders.

It’s All in How You Use It: Why Product Adoption is the Price of Entry for Outcome Achievement

You can’t win if you don’t play. That was the clever advertising slogan designed to lure consumers to purchase a lottery ticket back in the day. Of course, statistically speaking, the conceit was a bit hollow when you considered the economics of this particular game.

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