All eyes are on NRR these days as the magic metric that signals health and vibrance in any recurring revenue business. When economies contract, acquisition funnels tend to do the same—which makes leaning into existing customer relationships even more important.
Why is there such a glaring and obvious gap in the experience provided by B2C and B2B products? The product experience has become a key differentiator in virtually every market, including B2B.
This is the first episode of a new RevRev series called ‘Big Thinkers’. In this series, I talk to some of today’s greatest business minds who are at the forefront of customer management and experience research and innovation.
Six months ago, a colleague and I at Salesforce asked a simple question: “Who is your customer now?” The question was designed to uncover shifts in how businesses plan to approach marketing and the customer experience in our post-pandemic world.
From GM of EMEA at BounceX (now Wunderkind) to his current role as the CRO at Forecast, Rob Massa has turned a unique international business experience into his first CRO role. In this episode of RevRev, Dave talks with Rob about how to reduce churn through leading indicator metrics via Sales, CS, and Marketing alignment.
Earlier this week, MetaCX announced its appointment of Max Hamel to the newly created role of vice president of product management. To get to know Max a little bit better, we asked him a few questions. See his answers below!
Many have predicted that the CEOs of the future will have a CCO background and George Bilbrey is a shining example of that career evolution. In this episode of Revenue Revolutionaries, I sat down with George to discuss his path to becoming the CEO of Signpost.
As a father of a two year old, nothing has been more rewarding, challenging, and insightful as watching this tiny human grow and develop. The ability to work together and achieve a common goal isn’t just found in the world of toddler, but in the business world as well.
A hedge fund trader turned SaaS tech leader turned next-generation insurance company COO, Jamie Ahern has taken an unlikely path to becoming one of Chicago’s rising executives. I sat down with Jamie to hear his story and learn about how he turned a passion for math and data science into leading marketing, growth, and product teams.
