RevRev Ep. 20 - Kate Vitasek

March 19, 2021 | Written by Dave Duke

Over the last few years, I’ve been on the hunt for outcome-based models across industries. While outcome-based thinking and strategy started in B2B SaaS for me, I have quickly learned that the healthcare, non-profit, manufacturing, and government sectors have also adopted outcome-based models in various ways.  It’s a true signal that the performance economy has arrived and is evolving quickly.

One example of this is in the world of outsourcing through the concept of vested outsourcing. Created by Kate Vitasek, Faculty, Graduate & Executive Education University of Tennessee, Haslam College of Business Administration, vested outsourcing and the vested model known as Vested® is a business model, methodology, mindset and movement for creating highly collaborative business relationships that enable true win-win relationships in which both parties are equally committed to each other’s success.  When applied, a Vested approach fosters an environment that sparks innovation, resulting in improved service, reduced costs and value that didn’t exist before—for both parties (source: https://www.vestedway.com/)

In this episode of the new RevRev Shared Success Series, I had a  great opportunity to sit down with Kate to discuss vested outsourcing and how it is revolutionizing the world of outsourcing.

About Kate Vitasek

Lauded by World Trade Magazine as one of the “Fabulous 50+1” most influential people impacting global commerce, author, educator and business consultant Kate Vitasek is an international authority for her award-winning research and Vested® business model for highly collaborative and strategic relationships.

Kate’s practical and research-based advice ignited a movement on how to create healthy and sustainable business relationships.

Her work has led to six books, including:

  • Vested Outsourcing: Five Rules That Will Transform Outsourcing
  • Vested: How P&G, McDonald’s and Microsoft Are Redefining Winning in Business Relationships
  • Getting to We: Negotiating Agreements for Highly Collaborative Relationships
  • The Vested Way: How a “What’s in it for We” Mindset Revolutionizes Business Relationships

Passionate in her quest to help companies transform their business relationships, Kate inspires and motivates companies around the world through teaching, speaking and workshops on Vested’s five proven “rules” for achieving transformational results.

Vested stems from award-winning research by the University of Tennessee funded by the United States Air Force to find a “better way to outsource.”

The Vested business model allows organizations to focus on desired outcomes and shared value to create a business relationship mutually beneficial for each of the partners. Rather than the “What’s-in-it-for-Me” mentality of conventional agreements, Vested’s “What’s-in-it-for-We” mindset invests both parties in the success of each other’s overall business, which in turn strengthens the sense of partnership and encourages a more lasting relationship. By sharing expertise and aligning their goals, both parties can drive innovation, adapt to changing needs and mitigate risk while working towards mutual success.

Learn more about the Vested business model here.

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