RevRev Ep. 26 - Natalie Fedie
Should Customer Success be rebranded as Customer Value? There is a growing trend shaping the next wave of customer success strategy that embraces this shift. Innovative customer success teams are working side by side with value realization teams to ensure customers are achieving their desired outcomes and receiving business value.
In this episode of the podcast, Natalie Fedie, Vice President of Customer Value at HighRadius, sits down to offer her perspective on this evolution and explains how her customer success strategy has evolved to include this new internal structure. Natalie also shares how she thinks about training her team to work with customers to formulate a well crafted success strategy and navigate a shift from a reactive mindset to a proactive mindset.
About Natalie Fedie
Natalie Fedie is the VP of Customer Value for HighRadius, a fintech enterprise Software-as-a-Service (SaaS) company specializing in automating the order-to-cash process with its Integrated Receivables platform. Natalie has over a decade of executive leadership experience managing and scaling customer success teams at fast-growing SaaS companies both in the Public and Private sector, where the focus is ensuring clients achieve measurable value to increase retention rates and drive predictable revenue growth.