RevRev Ep. 27 - Seth Shaw
What happens when a product-led organization finds success? Interestingly, the customer management strategy can go through a dramatic shift. A shift in maturation that goes from being product and feature led to one that is more focused on understanding customer needs at a deeper level and talking strategically about value realization.
Seth Shaw has helped lead product-led growth strategies at some of SaaS's most recognizable brands including LogMeIn, Invision, Wrike, and now as the CRO at Airtable. At Airtable, Seth is navigating the product-led journey as the company matures into embracing a value delivery mindset.
In this episode of Revenue Revolutionaries, Seth explains what this looks like and shares his approach to developing the organization to be in a better position to solve customer problems through a vast library of use cases to better serve all customer stakeholders.