The Friendship Bridge

The Friendship Bridge: A Pretend, but Highly Relatable Use Case

March 23, 2021 | Written by Kolby Tallentire

What sets MetaCX apart from many other tech start-ups is the fact that we’re building something that’s transformative. Our founders recognized that business relationships were broken and instead of coming up with a band-aid solution, decided to create an entirely new approach—shared success plans informed by live performance data.

The challenge with creating a brand new category of technology is that it can be difficult to explain, especially in the context of complex B2B relationships. You don’t have the luxury of comparisons so you have to start from the ground up.

It is for this reason that I started thinking about how MetaCX could be applied to personal relationships instead of business relationships. Often things become a lot more clear when you take business and the lingo associated with it out of the equation. That is how the “Friendship bridge” was born.

If you’re new to MetaCX, a bridge is a shared space where suppliers and buyers can come together to collaborate around outcomes, success plans, assets, metrics, and more. Outcomes are the shining star within a Bridge and represent the key deliverables by which both sides of the partnership can define value and measure success.

Now in business, outcomes can take on many different forms depending on the industry you’re looking at, the size of the companies involved, and the challenges that need to be addressed. If you look at a bridge in the context of personal friendships, however, the outcomes are a bit more universal. Let’s take a virtual walk through a make-believe friendship bridge.

Introducing the Friendship Bridge

As you can see in the example below, two people have come together to create this bridge—Kay Thomas and Liz Young. Their ultimate goal is to use this shared space to create a meaningful friendship.

Friendship Bridge

Their desired friendship outcomes include:

  • Enrich life experiences.
  • Gain support and stability.
  • Improve mental health.
  • Accelerate personal development.

While it’s a step in the right direction to document a shared understanding of their goals for the friendship, it’s important that they monitor the performance of these outcomes over time to ensure their friendship is healthy and long lasting.

Fortunately, MetaCX allows users to monitor outcome progression through performance metrics. Metrics can be built in MetaCX using data captured from any system or device. In the case of a friendship like the one between Kay and Liz, there likely isn’t a database capturing things like “number of moments experienced together”, but let’s just pretend for the purpose of this use case.

The metrics Kay and Liz are using to track each of their desired outcomes can be seen below.

Enrich life experiences
Gain support
Improve mental health
Accelerate personal development

Besides documenting and monitoring shared outcomes, Kay and Liz can use the bridge to establish mutual action plans, communicate with one another, and share assets. Check out the documents, links, and videos that Kay has chosen to share with Liz to enhance their friendship.


So does this mean we’re suggesting you start using MetaCX to manage all of your personal relationships? Of course not. But it does go to show that a key element of B2B partnerships is often ignored—the relationship between parties. When a buyer chooses to do business with  a supplier, they have specific outcomes in mind. It’s up to both sides to work together and collaborate around these outcomes to ensure a successful partnership. MetaCX can help.

More Resources

The QBR is Dead. Enter the CBR.

The QBR is Dead. Enter the CBR.

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