MetaCX today announced CXLayer, an industry-first capability that allows MetaCX success plans to be embedded directly into any SaaS application or digital experience.
From the earliest moments of engagement and deal management, suppliers and buyers need a place to collaborate to define the requirements of the relationship, how it will be measured, the different components of the lifecycle, and, ultimately, the proof of performance. That’s digital transformation.
Dave Duke, Co-Founder and CCO at MetaCX, and Mathew Sweezey, Director of Market Strategy at Salesforce, joined Helping Sells Radio to discuss the ebook they collaborated on called, The New North Star: Experience is the Method, Outcomes are the Goal. In it, the research suggests a new model and strategy for moving an organization from an experience-focused orientation to an outcomes-focused view point.
In recent years business leaders have eagerly embraced the importance of creating world-class experiences that lead to deeper customer relationships. While this evolution has been fruitful, new research shows that experiences are not enough if they don’t lead to the desired outcome.
One impact of COVID-19 pandemic that is not widely appreciated is the increased focus on customer experience management. Organizations of all sizes quickly realized that landing new customers during a pandemic is extremely challenging while customers are hesitant to buy things from someone they just met on a video conference call. Consequently, many organizations have honed in on driving additional revenue from existing customers.
MetaCX today announced MetaCX Integration Hub, the first iteration of a multiphase integration plan to enable a full B2B digital transformation in large enterprises and SaaS companies.
In this Toolbox Marketing article, Jake Sorofman talks about why B2B enterprises should treat customer success as a companywide goal. He also discusses the fact that customer success platforms create false comfort through the appearance of progress but do not do enough to help manifest successful customer outcomes.
MetaCX today announced the appointment of Max Hamel in the newly created role of vice president of product management. Hamel joins MetaCX as demand for its industry-first collaborative B2B customer lifecycle platform continues to grow.
MetaCX was highlighted by Start-Up Society, a weekly blog that promotes nationwide entrepreneurship and highlights some of the most exciting start-ups in the country striving to keep the American Dream alive.
