MetaCX today announced the launch of initiatives, a feature that gives companies the ability to collaborate with vendors, customers, and other stakeholders on the collective achievement of their most strategic initiatives.
Today MetaCX unveiled the Business Value Network, a platform that enables businesses to establish persistent digital connections with other businesses in their ecosystem—customers, vendors, and stakeholders—to manage the expected value from these relationships.
As part of their series about cutting edge technological breakthroughs, Authority Magazine interviewed Jake Miller, co-founder and chief architect at MetaCX. Read the interview to learn more about MetaCX's vision for the future and approach to product development.
Within the world of customer management, opportunities exist to reimagine how the tech stack can better support customer collaboration, with value creation as the ultimate goal. Those that embrace the importance of deep customer collaboration ensure longer, more healthy customer relationships.
Because CRM systems were developed for a different time, with different requirements than those of businesses today, the customer was never really part of the equation. Instead, CRM systems have been all about the supplier, with a focus on optimizing internal processes and workflows while managing each buyer in isolation.
As sales and customer success strategies become more centered around the creation and delivery of value, the customer management tech stack must be enhanced to support deep customer collaboration.
The goal of digital transformation is to fundamentally change how B2B suppliers operate and deliver value to customers by creating a connected digital ecosystem. Transformation isn’t about simply building a digital product. Instead, it is about providing a unique digital customer experience.
MetaCX was recognized in Gartner's 2021 Cool Vendors in Technology Marketing Report. As part of the Cool Vendor series, the report acknowledges six companies that “help technology and service providers scale demand, improve win rates, and accelerate deal velocity using AI-based sales acceleration and CX solutions”.
Due to rising costs, operational inefficiencies, and inequity in access to care, the healthcare industry is under tremendous pressure to find a new way forward. At the center of this change is a punctuated shift from volume to value, where individual healthcare entities prioritize the outcomes they bring to the broader ecosystem.
