Human Factors and Design Thinking

BombBomb - Human Factors and Design Thinking

May 24, 2021 | Written by Kolby Tallentire

Anand Tharanathan, MetaCX CPO, recently joined The Customer Experience Podcast​ to discuss human factors and design thinking. Check out the excerpt from the podcast page below and listen to the full episode here.

Want to develop ideal human-machine interactions within your organization? It starts with examining human factors, the science that explores how humans interact with a product, technology, or service.

It takes both psychology and engineering to apply human factors when designing an experience.

Recently on The Customer Experience Podcast, we hosted a conversation with Anand Tharanathan, who synthesizes psychology, engineering, and business in his education and work experience.

He not only explained human factors but also the three pillars of human-centered design: feasibility, viability, and desirability. Design thinking that fundamentally speaks to the emotional component of the customer experience (CX) is built on all of that and more.

Anand is Chief Product Officer at MetaCX, as well as a former research and design lead at Facebook, Angie’s List, and Honeywell. His design thinking is grounded in psychology and the need for research and design teams to get in front of the user and apply empathy to their capabilities and limitations — to allow human factors to inform every aspect of design.

Throughout our conversation, we discussed…

How emotion shapes the customer experience
What the science of human factors entails
Why design thinking and human-centered design matter
Why human-centered design needs to be implemented in B2B and B2C products
Where to start with research