Helping Sells Radio - Dave Duke & Mathew Sweezey

Dave Duke, Co-Founder and CCO at MetaCX, and Mathew Sweezey, Director of Market Strategy at Salesforce, joined Helping Sells Radio to discuss the ebook they collaborated on called, The New North Star: Experience is the Method, Outcomes are the Goal. In it, the research suggests a new model and strategy for moving an organization from an experience-focused orientation to an outcomes-focused view point.

Listen to the full episode here.