The Business Survival Show

The Business Survival Show - It's Easier to Be Differentiated than Different!

Starting fast, often and small is how you capture lightning in a bottle. In this episode of The Business Survival Show, Jake Sorofman talks about how it's a heck of a lot easier to be differentiated than different.

Why Customer Success Platforms Have It All Wrong

Why Customer Success Platforms Have It All Wrong

Jake Sorofman joined the Practical CSM podcast for a three part series to discuss the fact that customer success platforms create false comfort through the appearance of progress, but don’t do enough to help manifest successful customer outcomes.

Thrive Global

Thrive Global - Scott McCorkle of MetaCX: “Assert”

As a part of Thrive Global's series about business leaders who are shaking things up in their industry, Jason Hartman interviewed Scott McCorkle. Scott discussed how MetaCX is creating a platform that allows suppliers of software and digital services to align with enterprise buyers to collaborate and win together.

Looking Beyond Experience to Measure Customer Outcomes

Mark Schaefer – Looking Beyond Experience to Measure Customer Outcomes

In recent years business leaders have eagerly embraced the importance of creating world-class experiences that lead to deeper customer relationships. While this evolution has been fruitful, new research shows that experiences are not enough if they don’t lead to the desired outcome.

MetaCX Announces Ambitious Plans

MetaCX Announces Ambitious Plans To Digitally Transform B2B Supplier/Buyer Relationships

MetaCX today announced MetaCX Integration Hub, the first iteration of a multiphase integration plan to enable a full B2B digital transformation in large enterprises and SaaS companies.

MetaCX Brings Customer Experience Management to the Fore

IT Business Edge – MetaCX Brings Customer Experience Management to the Fore

One impact of COVID-19 pandemic that is not widely appreciated is the increased focus on customer experience management. Organizations of all sizes quickly realized that landing new customers during a pandemic is extremely challenging while customers are hesitant to buy things from someone they just met on a video conference call.

4 Flaws of Traditional Customer Success Thinking

Toolbox – 4 Flaws of Traditional CS Thinking

In this Toolbox Marketing article, Jake Sorofman talks about why B2B enterprises should treat customer success as a companywide goal. He also discusses the fact that customer success platforms create false comfort through the appearance of progress but do not do enough to help manifest successful customer outcomes.

MetaCX Adds Product Exec

MetaCX Adds Product Exec To Help Advance Transformational Vision for Customer Collaboration

MetaCX today announced the appointment of Max Hamel in the newly created role of vice president of product management. Hamel joins MetaCX as demand for its industry-first collaborative B2B customer lifecycle platform continues to grow.

Start-Up Society – College Series

Start-Up Society – College Series

MetaCX was highlighted by Start-Up Society, a weekly blog that promotes nationwide entrepreneurship and highlights some of the most exciting start-ups in the country striving to keep the American Dream alive.