Jake Sorofman joined the Sales Hacker Podcast to discuss his career in marketing and how it prepared him to be president of MetaCX. In the podcast, he discusses his time as CMO at Pendo and his stint at Gartner where he worked as head of research.

Bitbean’s Executive Creative Director Charlie Katz interviewed hundreds of CEOs from across the nation to learn how they plan to navigate and build their businesses in spite of the challenges.

In this Toolbox article, Jake Sorofman takes a look at understanding the relative performance of different methodologies, adoption and usage by different functions and teams, and how these methodologies are implemented and operationalized.

As consumers, we’re all painfully aware of what a bad customer experience looks like. For me, it’s when the customer service rep asks for the exact same information that I provided to the interactive voice response system and/or shared with the two other reps on the escalation path.

MetaCX today announced its appointment of Jill Chiara to the newly created role of chief revenue officer. In this role, Chiara will lead the sales, customer success, and professional service teams. She will report to MetaCX President Jake Sorofman.

MetaCX today revealed the results of its “The State of Sales Methodologies in B2B SaaS,” a primary research survey which indexed the attitudes of 400 individual contributors, managers and executives working in revenue and customer roles for North American B2B SaaS companies.

“I expected to be pretty impressed, and I was impressed way more than I expected.” That’s some high praise from Paul Greenberg. We were thrilled to be highlighted in Social CRM: The Conversation. The article includes Paul’s opinion that there is nothing like MetaCX and our approach to lifecycle management on the market.