“I expected to be pretty impressed, and I was impressed way more than I expected.” That’s some high praise from Paul Greenberg. We were thrilled to be highlighted in Social CRM: The Conversation. The article includes Paul’s opinion that there is nothing like MetaCX and our approach to lifecycle management on the market.

Buyers at SaaS and digital product companies feel a lack of confidence that sales promises will be kept. What happens after the deal is signed? MetaCX has built a platform that transforms how suppliers and buyers collaborate and win together.

MetaCX today announced a major product release that brings together a powerful collection of capabilities for managing B2B customer relationships at scale.

Any parent will confirm that, despite often vigorous protests to the contrary, children actually want to be held accountable. Clear rules and boundaries governing how to operate in a complicated world are welcomed by those without the experience to navigate on their own.

MetaCX today announced its appointment of Anand Tharanathan to the newly created role of Chief Product Officer. Tharanathan joins MetaCX from Facebook where he led end-to-end product research for Facebook Search, Identity, News and the overall App Platform.

In recent musings and predictions about the customer relationship management (CRM) and customer experience (CX) software market, TEC hinted at possible new value creation models. Scott McCorkle, CEO of MetaCX and former CEO of Salesforce Marketing Cloud and ExactTarget, joined the TEC to talk about the future of the space.

The late, great Clayton Christensen popularized the notion of Jobs to be Done with his famous milkshake story, which recounts his experience as a management consultant working with McDonald’s to help it stimulate growth in a flagging product category. This led to a deep inquiry into the motivations of the milkshake consumer, which challenged the conventional assumption that the McDonald’s milkshake was seen as a frothy accompaniment for a meal.

Many businesses today use a customer relationship management platform, or “CRM” to help organize how they interact with their customers and prospects. But how customer-centric are these platforms, and do they truly help put the customer at the heart of your business? The CX Leader Podcast welcomed guest Jake Sorofman, president of MetaCX, to discuss how to put the “customer” back into “CRM.”