Manage Customer LifeCycles Collaboratively With Outcome-Based Selling

Martech Zone – Manage Customer LifeCycles Collaboratively With Outcome-Based Selling

Buyers at SaaS and digital product companies feel a lack of confidence that sales promises will be kept. What happens after the deal is signed? MetaCX has built a platform that transforms how suppliers and buyers collaborate and win together.

MetaCX Announces Major Product Advancements to Digitally Transform the B2B Customer Experience

MetaCX Announces Major Product Advancements to Digitally Transform the B2B Customer Experience

MetaCX today announced a major product release that brings together a powerful collection of capabilities for managing B2B customer relationships at scale.

Customers Want You to Take the Lead. Here’s Why.

Customers Want You to Take the Lead. Here’s Why.

Any parent will confirm that, despite often vigorous protests to the contrary, children actually want to be held accountable. Clear rules and boundaries governing how to operate in a complicated world are welcomed by those without the experience to navigate on their own.

MetaCX Appoints Former Facebook Executive as Chief Product Officer

MetaCX Appoints Former Facebook Executive as Chief Product Officer

MetaCX today announced its appointment of Anand Tharanathan to the newly created role of Chief Product Officer. Tharanathan joins MetaCX from Facebook where he led end-to-end product research for Facebook Search, Identity, News and the overall App Platform.

Reinventing CRM and Customer Lifecycle Management

Technology Evaluation Centers – Reinventing CRM and Customer Lifecycle Management

In recent musings and predictions about the customer relationship management (CRM) and customer experience (CX) software market, TEC hinted at possible new value creation models. Scott McCorkle, CEO of MetaCX and former CEO of Salesforce Marketing Cloud and ExactTarget, joined the TEC to talk about the future of the space.

4 Tips to Close More Deals by Bringing Empathy and Curiosity to Your Outreach

Crunchbase – 4 Tips to Close More Deals by Bringing Empathy and Curiosity to Your Outreach

The late, great Clayton Christensen popularized the notion of Jobs to be Done with his famous milkshake story, which recounts his experience as a management consultant working with McDonald’s to help it stimulate growth in a flagging product category. This led to a deep inquiry into the motivations of the milkshake consumer, which challenged the conventional assumption that the McDonald’s milkshake was seen as a frothy accompaniment for a meal.

Putting the Customer Back Into CRM

The CX Leader Podcast – Putting the Customer Back Into CRM

Many businesses today use a customer relationship management platform, or “CRM” to help organize how they interact with their customers and prospects. But how customer-centric are these platforms, and do they truly help put the customer at the heart of your business? The CX Leader Podcast welcomed guest Jake Sorofman, president of MetaCX, to discuss how to put the “customer” back into “CRM.”

6 Practical Tips for Value-Based Selling

DestinationCRM – 6 Practical Tips for Value-Based Selling

Value-based selling is an approach that has gained widespread attention in the B2B community over the years. The problem is that a large percentage of the articles, webinars, and conference sessions dedicated to the subject treat value-based selling as an ideology, without explaining how businesses can actually apply the approach within their sales organizations on a day-to-day basis.

MetaCX Gathers Luminaries for “The Customer Room"

MetaCX Gathers Luminaries for “The Customer Room,” a Digital Event for Revenue/Customer Teams

MetaCX today announced “The Customer Room,” a free weeklong digital event featuring inspired presentations, workshops, discussions and musical performances, held daily from Noon to 2:00 p.m. ET, the week of Sept. 21-25.