Both aspects of the digital transformation—distributed teams and digital commerce—are of heightened urgency right now given the likelihood of an extended recession in the wake of the COVID-19 pandemic. But there are other aspects of digital transformation—competing on a digital customer experience, rethinking business models and value propositions, finding new sources of differentiation, business advantage and monetization—that are also important, but may not take on the same immediate existential urgency.

Jake Sorofman, president of MetaCX, conveys the importance of focusing on existing customers instead acquiring new ones, and on demonstrating measurable proof of value instead of feeding Google Adwords and making micro-optimizations on a webpage.

In this interview with Authority Magazine, MetaCX president, Jake Sorofman, talks about the new normal. This crisis is a wakeup call for companies who now recognize how vulnerable they are to unpredictable macro changes in demand patterns, supply chains, and customer behaviors. The companies that come out the other side in the best position are the ones that will use this time to change.

MetaCX President, Jake Sorofman, was interviewed as part of Charlie Katz’s series, “How Business Leaders Plan to Rebuild in the Post-COVID Economy.” In the interview, Jake lends his perspective on the current crisis and how it’s a wakeup call for companies who now recognize how vulnerable they are to unpredictable macro changes in demand patterns, supply chains, and customer behaviors.

Jake Sorofman joined the Marketing Today podcast to talk about what it’s like to join a company and transition from CMO to president in a global pandemic. Sorofman describes how his role as chief marketing officer prepared him for his new role at MetaCX and shares his perspective on creating company culture during a time of such unease.

MetaCX announced today it has raised over $14 million in funding to transform how businesses manage their customers and how customers manage their vendors. The funding was led by Upfront Ventures, a leading early-stage venture capital firm based in Los Angeles.