MetaCX President, Jake Sorofman, was interviewed as part of Charlie Katz’s series, “How Business Leaders Plan to Rebuild in the Post-COVID Economy.” In the interview, Jake lends his perspective on the current crisis and how it’s a wakeup call for companies who now recognize how vulnerable they are to unpredictable macro changes in demand patterns, supply chains, and customer behaviors.
Jake Sorofman joined the Marketing Today podcast to talk about what it’s like to join a company and transition from CMO to president in a global pandemic. Sorofman describes how his role as chief marketing officer prepared him for his new role at MetaCX and shares his perspective on creating company culture during a time of such unease.
In this interview with Authority Magazine, MetaCX president, Jake Sorofman, talks about the new normal. This crisis is a wakeup call for companies who now recognize how vulnerable they are to unpredictable macro changes in demand patterns, supply chains, and customer behaviors. The companies that come out the other side in the best position are the ones that will use this time to change.
MetaCX today announced that it has hired industry veteran and former Gartner chief of research, Jake Sorofman, as president. Jake joins MetaCX after a multi-year tenure as CMO of Pendo, where he helped lead the company from its startup roots in Raleigh, NC, to a global category leader with a $1 billion valuation.
MetaCX announced today it has raised over $14 million in funding to transform how businesses manage their customers and how customers manage their vendors. The funding was led by Upfront Ventures, a leading early-stage venture capital firm based in Los Angeles.
