Putting the Customer Back Into CRM

The CX Leader Podcast – Putting the Customer Back Into CRM

August 18, 2020 | Written by Kolby Tallentire

Many businesses today use a customer relationship management platform, or “CRM” to help organize how they interact with their customers and prospects. But how customer-centric are these platforms, and do they truly help put the customer at the heart of your business? The CX Leader Podcast welcomed guest Jake Sorofman, president of MetaCX, to discuss how to put the “customer” back into “CRM.”

Listen to the full podcast here.