Toolbox Marketing – 4 Flaws of Traditional Customer Success Thinking

January 20, 2021 | Written by Kolby Tallentire

In this Toolbox Marketing article, Jake Sorofman, president at MetaCX, talks about why B2B enterprises should treat customer success as a companywide goal. He also discusses the fact that customer success platforms create false comfort through the appearance of progress but do not do enough to help manifest successful customer outcomes.

Read the full article here.

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