For decades, enterprise software has been built with a focus on the side effects of value—user activity, service utilization, product analytics, and the like. But this technology doesn’t offer a way to track the literal creation of value—ironically, the only thing that businesses truly care about.
It’s time for the next generation of enterprise software. MetaCX is leading the way.
MetaCX creates a tight linkage between vendors, customers, partners, and peers by introducing a new relationship protocol centered on desired business outcomes and the creation of value.
B2B organizations can link with their customers to put value at the center of the customer experience and prove value delivery.
Buyers can link with their vendors to ensure they are receiving the value promised in each vendor contract.
Internal functional areas can link together to track their unit’s creation of value and how it fits into the company's overarching value stream.
MetaCX provides a co-owned, digital space called a bridge where two or more teams or companies can come together to define and collaborate on desired business outcomes. The bridge keeps all parties accountable and focused on the goals, milestones, metrics and action plans necessary to unlock the full potential of the relationship.
To track and prove delivery against the desired outcomes documented in a bridge, MetaCX provides a real-time data integration layer that allows businesses to instrument any application, system, or digital endpoint and to surface these insights, not just as data, but as indicators of health and progress of the relationship and proof of performance against target outcomes.
MetaCX supports a multi-directional flow of information, meaning that data can be shared between two or more entities directly to MetaCX, a neutral third party. This mitigates sensitivity to data access and control and ensures that no single participant has any real or perceived asymmetric advantage by virtue of data governance and control.
MetaCX bridges can be embedded directly into any SaaS application, website, or digital experience, eliminating the need to navigate outside the set of tools already in use. By creating a collaborative space in customer facing applications, value creation and proof of performance become a visible and differentiating part of the product experience.
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