Co.Lab is a joint innovation offering from MetaCX and Valuize that helps B2B SaaS companies define a strategy and build a working prototype of their future-state customer experience.
Co.Lab is a joint innovation offering from MetaCX and Valuize that helps B2B SaaS companies define a strategy and build a working prototype of their future-state customer experience.
B2B companies are under pressure to transform their customer lifecycle from disconnected silos to one “steel thread” digital experience that connects evaluation, purchase, onboarding, and value realization—but where do you begin? Co.Lab will guide you through the discovery process to help you determine the ideal customer experience and how to get there.
Transforming the customer lifecycle doesn’t happen overnight. It requires a focused effort to design the future state alongside the current state. It requires the creation of a digital twin of your full customer lifecycle that you can mold and make better. Co.Lab provides a space to actively design the future without disrupting the present.
The customer experience should, of course, include the customer. Ironically, the tools that many B2B suppliers use to manage their customers are internal facing and offer little to no direct value to the customer. Co.Lab will help you map out the entire customer lifecycle within MetaCX to transform how you sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage.
Recent world events have only accelerated the need to digitally transform business to account for the changing nature of work—and the changing expectations of customers. Now more than ever, the way companies work with their customers must encompass a shared definition of value, mutual accountability, and transparency into outcome achievement.
That provides the actionable guideposts for change.
That defines your desired-state customer experience.
Of your future-state digital customer experience.
To help guide your transformation over time.
Valuize is a specialist consulting firm that enables B2B SaaS companies to drive sustainable growth by unifying their customer acquisition, retention and expansion. They are experts in designing, building and uniting sales and customer success strategies and then operationalizing and scaling these strategies via data and technology.
Interested in learning more about Co.Lab? Fill out the form and a member of our team will be in contact to provide more information around the innovation offering including pricing and packaging details.
